Simon International kompānija tika nodibināta
1968, gadā, kad Dino Gavina un Maria Simoncini iepazinās ar tā laika ietekmīgākajiem
arhitektiem un modernās mākslas pārstāvjiem, lai popularizētu un attīstītu itāļu
dizainu.
Kompānijas uzdevums bija veidot kulta
kolekcijas dizaina entuziastiem, un tā darbojās arī kā kultūras izplatītāja un
nesēja. Šīs vērtības Simon International
dala ar vēl vienu vēsturisku kompāniju: Cassina.
2013. gada jūlijā Cassina pārņēma Simon
brendu, tādējādi apvienojot divus iespaidīgus itāļu dizaina vēstures veidotājus.
Abu kompāniju dibinātāji Dino Gavina un Cesare Cassina vienojās par katras puses
individuālo virzienu, kā arī dibināja gaismas objektu kompāniju Flos, lai piedāvātu pilnu produktu klāstu.
Kad 1962. gada katalogā Gavina ievietoja
1920. gadu mēbeles, kuru dizainu veidojis Marcel Breuer, Cassina ieguva Le
Corbusier, Pierre Jeanneret un Charlotte Perriand veidotās mēbeles.
Abas kompānijas turpināja sadarboties ar labākajiem
dizaineriem, paralēli organizējot izstādes un kultūras pasākumus, lai
izskaidrotu un popularizētu savu pieeju estētiskajiem ideāliem.
Abi meklēja jaunus izpausmes veidus,
izmantojot ikdienas dizainu, ko iespējams pārveidot par kultūras valodu. Cassina to darīja ar Bracciodiferro kolekcijas palīdzību, kamēr
Dino Gavina sadarbojās ar tādiem slaveniem sirreālistiem kā Man Ray un Meret
Oppenheim, veidojot Ultramobile
kolekciju.
Apvienojoties abām kompānijām, tiek piedāvāts
plašākais vēsturiski nozīmīga un ikoniska dizaina klāsts. Itāļu kultūra un
augstākā kvalitāte ar pārlaicīgām īpašībām.
Cassina: Simon Collection
Simon International was established in 1968 when
Dino Gavina and Maria Simoncini (from
whom the company took its name) met some of the most
influential names in architecture and modern art, to advance the great
tradition of Italian design in the 1960s. The contribution of
both cultural experience and manufacturing expertise converged to
generate a cult collection for enthusiasts of design. The furniture
designs became synonymous with a company that managed to act as
a cultural promotional vehicle.
This was not the only
company to encompass all the above values as is evident from the path taken by another historical company: Cassina.
The acquisition by Cassina of
the Simon brand (in July 2013) merges two significant contributors to the history of Italian design.
The founders of these two companies, Dino Gavina and Cesare Cassina decided that Cassina
would
be the company to develop padded items and chairs while Gavina would take care of the furniture; they also established a contemporary lighting company (Flos,
founded in 1962) to provide a complete range of interior furnishings for the new domestic environments of the era.
Gavina put the 1920s furniture designed by Marcel Breuer into its 1962 catalogue, but decided against including the 1929-designed furniture of Le Corbusier, Pierre Jeanneret and Charlotte Perriand considered to be too artisanal at the time; these designs were therefore transferred to Cassina in 1964 where they understood the untapped potential and set out to
make the designs a worldwide success.
Both companies
continued to collaborate with the best designers of the time, meanwhile
organizing exhibitions and cultural events to promote their aesthetic ideals
and ideas.
Both explored new ways of expression via everyday designs that were transformed into cultural talking points: Cassina through the Bracciodiferro collection and Dino Gavina through the Ultramobile
collection by Simon, which led it to collaborate with renowned surrealist artists such as Man Ray and Meret Oppenheim.
The union of both companies
offers the widest range of historically important and iconic design. Italian culture
and highest quality with timeless characteristics.
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